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Bronner’s Brothers 2017 Mid-Summer Show Highlights

    Bronner’s shut down the ATL with Mid-Summer Show!!! 


   Bronner’s Brothers 2017 Mid-Summer Show in Atlanta was one major hit this year!  The three day extravaganza kicked off Saturday, August 19th and held the city hostage until Monday, August 21st. With men’s grooming seemingly making a major comeback on the beauty and hair scene; this was one event you most certainly needed to attend. The show floor was lined with some of the sharpest barbers and baddest beards. Men poured in with surprising numbers, & even women were sporting the trendy short looks as well! Of course one of Briggs Market Master’s, Inc.’s very own; Luster’s S-Curl, was in the building. Not only were they in attendance, but they indeed made some noticeably big waves!

     The Luster’s booth succeeded remarkably; promoting their new Free Flow men’s natural hair care line and their S-Curl beard line as well. S-Curl corralled an outstanding crowd around their booth. They amused onlookers with celebrity appearances, and live educational tips from well renowned barbers in the likes of: Kenny Duncan, Erskine Reeves, Javar “Var the Barber” Pastreno, and Rafael of Chicago’s Lake Street Barbers. Celebrity guests included: model Rosa Acosta, Cameron Davis; the winner of “The Ultimate Rolling Out Bearded Cover Search” (presented by SCurl), their very own beard model Lee Barney, and nightlife host/ promoter K. Botchey. To say the least; Luster’s presentation was outstanding! Halfway into day 2 the S-Curl beard line; & half of the other available S-Curl products, had completely sold out.

   Other exciting booths included a surprising number of up and coming beauty lines. However, there were some widely recognized brands present as well. Additional exhibitors ranged from: Kaoir , Mielle Organics, Andis Company, Alikay Naturals, Bliss Hair Global, Clippers by J Mack, Mixed Chicks LLC, Happy NAPS Barbershop, Loc Nation Naturals LLC, and NuDred; just to name a few . There were also art & clothing vendors available for your personal shopping needs. In true Bronner’s Bros fashion; the circulation of the show floor was enchanted with hundreds of models. With over 30,000 attendees; Building C of the Georgia World Congress Center was transformed into an amusement park of hair exhibitions. The competitions were vibrant with creativity & flair. Every winner claimed their hair crown with jaw dropping displays of workmanship.  Both music & comedy entertainers jam packed the weekend with events feauring: Hip Hop artist Dej Loaf, R&B artists Jaqcuees, Comedian Steve Brown, Gospel artist Joshua Rodgers, LeeLee Lyons of the R&B power group SWV, Hip Hop artist Miss Mulatto, Comedian Cocoa Brown, Comedian JJ Williams and so many more! We definitely can’t wait to see what Bronner’s brings to Atlanta next year; they only get bigger & better.

by Kayla Dowdell

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Photo Credit to multiple sources. Briggs Market Masters, Inc. does not own the rights to these images. 




Date: August 31st, 2017 | Categories: Hair & Trade Shows | By: | 0